Monday, July 5, 2010

Ladies' Golf Wear

Continuing the ladies’ sportswear theme as promised….

The carefree lady golfer image was a favorite for advertisers in the 1920s and ‘30s as the sport gained popularity among women players. Unlike some other sports, there does not appear to have been any particular golfing “uniform.” Any spectator sports dress that allowed for proper freedom of movement; knitwear; skirt with a sweater or "tuck in" blouse; divided skirts and culottes were all commonly worn on the links. We'll let the images speak for themselves.

1924 Judge humor magazine cover, "The right stick to wear on an approach." In the '20s they seem to have favored a white background with a colorful accent (scarf, sweater, etc.).


A 1925 golfer. From Modes & Manners magazine.



July 1932

Jean Harlow was often photographed on the links.


All in yellow, 1934.


Outdoor Girl cosmetics used the lady golfer image on their packaging.


"There's a new swing on the dance floor... and Macy's follows through with a new swing on the golf course." Gray flannel culottes and tuck in shirt. Also came in lemon yellow, blue, leaf green or brown Croydon check. Manhatter felt cloche, precial golf shoe with spikes, and ankle socks of Shetland. At right, chamois cardigain and chamois half-fingered golf gloves. 1936.

California's I Magnin's culottes of wool knit with cord belt and sports shirt of contrasting color. Visor in linen. 1936.

This complete ladies' golf outfit from around the same time as the above ads came up on eBay several years ago. It still breaks our hearts that it wasn't our size - not even close.



Ad for Gossard corsets. The golfer image drew attention to the product's flexibility.


McCallum Hosiery ad, 1927

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